Most of us are know how to use the Google search, Yahoo search and many other search engines. But do we really know how the search result ranking works? Most of us do not know how the thing works out. For majority of the search engines’ users, we just need to know how to use the search engines as we are just plain search engine users. There is a group of people will be interested in getting their websites or blogs in the first few pages of the search result- they are the webmasters and bloggers.

In fact, until now the secret of getting listed at the top of the searches still remain secret. No one really knows how it works, but after some time of observation, SEO companies can roughly guess the algorithm, although it is not to say 100% accurate. Nevertheless, with this algorithm as guidelines, companies are offering service to improve one’s blog or website ranking in search engines. This service is called the link building service where the more backlinks a website or blog has; theoretically it will go up higher in the search engines.

The link building service is usually offered in link building packages where customers can choose from based on time taken to be listed in the search results, how accurate, listed in the top searches and many more. Some would say that link building is illegal way to get ranked in the search engines, but then again efforts are required to be at the top of the searches, and no one can guarantee that link building is the algorithm that search engines use to determine the ranking of the search. To be at the top of the searches, you just need to put in more effort, while link building is something like a promotion or advertisement of the website or blog. So, is link building illegal? You make the call.

Tags: link building, higher search engine rankings, search engine marketing firms, search engine optimization company, link popularity, local search marketing, SEO services, link building company, social media marketing, local search