Nowadays having a portable electronic device has slowly becoming a trend but having too many portable electronic devices can be troublesome which is why the smartphone are slowly gaining the market share and the recognition in the world of the handheld devices.

Smartphone has so many functions ranging from emails, normal phone functions, some with built-in navigator and camera as well. A smartphone can act as entertainment hub by storing some mp3 files and HD video files. It makes things so convenience that not only executives are using the smartphones but normal consumers would prefer to get a smartphone instead of many handheld devices.

Because of this revolution, coupled with the low cost of sending short messaging and the fact that text messaging is the world’s most used communication media, advertisers are slowly moving towards sms marketing.

SMS marketing is in fact the most cost efficient form of mobile marketing compares to other form of mobile marketing, a lot of it due to the fact that sending one short message is a lot cheaper than sending media files. Another reason of its effectiveness is because most mobile phones have the capability to receive short messages and the protocol of the short messages is fixed compare to media whereby different phones can receive different size of a media file.

Wicoup is one of these mobile marketing companies whereby the company has been very successful with the sms marketing because the company is very good in coming out with catchy text messaging ads to attract attention of mobile phone users.

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