Read more about cloud technology in the hotel industry at: http://bit.ly/tDpkLk
Technology
impacts and assists the growth of practically every industry in the
present age. Hotel industry too isn’t insulated from its effects. With
local and international hotel establishments working overtime to tap
into the power of internet, in order to catalyze their sales and to
improve customer relations, it is only evident how internet is playing a
key role in development of hotel industry today.
Social networking portals like Facebook, Twitter etc. are increasingly playing a dominant role in strategies of hotels all over. User generated feedbacks and reviews on such websites play a huge role in popularizing the services of hotels by word of mouth. Further, it also becomes easier to stay in touch with and maintain relationships with ex-clients by making use of online tools.
Several
other types of websites are working round the clock to bring travel
related products and services closer to end-user, either by way of
making them available on the clients’ desktops or via the exponentially
rising number of mobile phone internet users. Many utility portals are
springing up nowadays as well, that merely work as aggregators of
hotel reviews, feedbacks and other data for consumers.
So,
how big an impact do you think online bookings have on the hotel
industry? Taking Europe as an example, Industry experts are predicting
that almost one-third of the travel arrangements in the year 2011 will
be via internet, through online hotel affiliates and booking websites
like Travelocity, Tripadvisor, Expedia etc. This trend is catching up
fast in other parts of the world as well, especially in Asian markets
where the hotel and travel industry leaders are technologically up to
the mark with the Western world. Online travel companies that were until
now only invested in western countries are seeing the potential in
growing markets and are shifting focus towards Asia where online travel
is yet to enjoy the kind of penetration it has in UK and USA.
Hotel
managers everywhere are acknowledging the fact that internet provides a
good alternative to take bookings for their establishments. Although
many are still skeptical about its capability to increase travel
purchases and hotel bookings, many agree that online promotions are a
great way to create interest and awareness among guests.
Quite
obviously, with all the hoopla surrounding the use of dedicated web
sites and advanced software by hotel establishments, one can easily
lose sight of the most important and basic purpose solved by internet –
easy dissemination of information. All guests can easily access wide
variety of data like check-in/check-out timings, rate charts, restaurant
details etc. anytime via internet. Potential patrons too can use
publicly available information like events, value propositions, room
furnishings, missions, special rates etc.
Hotelogix is one such property management system that
makes life easy for both hotel establishments and their clients. It
can effectively help small and mid-size properties to seamlessly manage
their Restaurants, FrontDesk, Regional offices, Housekeeping,
Reservations, Credit Cards, Multiple Points of Sales (POS’s) and their
website on a single, unified platform. It has practically all the
features that one might ever require in a hotel management system to run one’s hospitality business smoothly.
Read more about cloud technology in the hotel industry at: http://bit.ly/tDpkLk