The reason that one should bother with search engines is that it the cheapest way to get visitors to his web site. Today search engines represent the single most important source for new visitors to a web site. Google is considered the most popular search engine in the United States while in other European countries the disparity is greater, requiring a different approach from world marketers.

Search engines are mostly important for the following reasons:

* Almost 65 percent of site visits begins with a visit to a search engine.

* Visits that do not come from search engines are mostly revisits from people that know exactly where they want to go.

* Some studies indicate that a large number of buyers go online when they want to buy something or look for a product information.

* Getting traffic from search engines does not require paying for clicks as with any other forms of advertising.

* When your web site ranks well for popular search phrases you increase you brand visibility.

SEO (Search Engine Optimization)

The process of making the pages of a web site to appear near the top of the search engine results’ page for words and phrases that are relevant to a specific industry is known as search engine optimization. This also refers as getting organic traffic. SEO services can benefit a business in many ways since site owners can meet their various online marketing objectives such as generating leads, sales or simply building awareness.

SEO involves mostly activities related to on-site optimization and getting links from authority web sites that relate to a specific industry (in order to increase a web site’s rankings and get more target traffic). Links can appear in industry directories, on the websites of your business partners, and in news-related blogs.

Tags: ppc, social media, web design, seo, online marketing services, google advertising services, ppc advertising