The reason that one should bother with search engines is that it the cheapest way to get visitors to his web site. Today search engines represent the single most important source for new visitors to a web site. Google is considered the most popular search engine in the United States while in other European countries the disparity is greater, requiring a different approach from world marketers.

Search engines are mostly important for the following reasons:

* Almost 65 percent of site visits begins with a visit to a search engine.

* Visits that do not come from search engines are mostly revisits from people that know exactly where they want to go.

* Some studies indicate that a large number of buyers go online when they want to buy something or look for a pro ... Read more »